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Discover How A Jury Feels About Your Case Before You Even Step Into The Courtroom!

Dear Friend,

How will a jury respond to your narrative, witnesses, and exhibits? You’ll find out in trial, but then it may be too late to improve your presentation.

Focus Groups offer you a way to get into the heads of your potential jury pool and discover how they think and feel, and whether they’ll be friendly or hostile to your case.

A series of properly run Focus Groups lets you break your case into its essential components, discover the strengths and weaknesses of each, and craft a stronger storyline to win the hearts and minds of the jury.

If you have an important case and want to give yourself the winning edge you need to prevail, contact me.

We’ll discuss your case and how my firm can help.

Call Us Today: 510-245-2468.

Very Truly Yours,

Leigh E. Johnson
Attorney at Law.

“If you know the enemy and know yourself, you need not fear the result of a hundred battles.”

~ Sun Tzu, The Art of War ~

ABOUT FOCUS GROUP

A Focus Group is not a crystal ball – but it can give you a glimpse into the strengths and weaknesses of your case.

The first thing you need to know about running a Focus Group is that you will ALWAYS learn something. It might be something that makes you feel good, like discovering that your evidence and exhibits are compelling. Or it could be something that scares you, like finding out that potential jurors don’t trust your star witness or can’t relate to your narrative of events.

Focus Groups are powerful research tools because of one simple fact: the group is more like your jury than you are. You’re a lawyer, not an ordinary person. No matter how down-to-earth you may be, you will inevitably think about a case as a professional, not like a regular person.

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OUR MISSION

Our mission is to provide lawyers and law firms with invaluable and objective insights into how a case may present to a potential jury. We are skilled at successfully crafting powerful blueprints for a winning courtroom presentation. Through our broad range of experience and successful outcomes, we have learned what works and what doesn’t work when conducting Focus Groups. We are unsurpassed at conducting Focus Groups in a way that provides meaningful experiences which result in optimal trial preparation. We provide important and valuable feedback on your case narratives, witnesses and exhibits. We’ll discover both the strengths and weaknesses of your case before you ever step into the courtroom.

Contact us for more information.

Focus Groups and Trial Preparation

Preparing for trial is an arduous process. It can require hours of developing a compelling storyline, interviewing key witnesses, preparing exhibits, and providing expert testimony. However, the best prepared case can completely unravel if it has not been properly tested before a potential jury pool. Understanding and connecting with your jury is essential to any successful trial strategy. If you simply conduct mock trials, focusing only on jury demographics you are doing your firm and your client a great disservice. Leigh Johnson has learned under the tutelage of legendary Trial Lawyer, Gerry Spence, who has an innate ability to bring a compassionate voice into the courtroom. He created an art form of giving life to stories in a voice that would resonate with the jury. Helping you to capture those elements of the case that may potentially turn a jury for or against you, is what our firm is uniquely qualified to do. Ms. Johnson has created a process for successfully implementing these skills time and time again. Her recommendations for connecting with a jury, developing an effective storyline through Focus Groups, and her intellectual ability to apply these concepts to any type of case, have resulted in some of the best possible outcomes at trial.

Contact us to discuss how we may assist you with your case

We Are The Best At What We Do

OUR SERVICES

Full Service Focus Group

If you’re serious about using a Focus Group to find out what potential jurors think about your case and how they react to your story, I suggest hiring my firm to handle the entire process.
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Partial Service Focus Group

If you prefer, I can run the groups and let you handle most of the logistical details, including selecting the people, lining up a facility, recording the sessions, etc.
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Focus Group Summary Report

One of the most common complaints about those who run Focus Groups is that they are good at telling you what’s wrong with your case, but clueless about helping you find solutions.
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SEMI PRIVATE Training

Initial one-to-one consultation, Health & Fitness Assasments Bespoke training program planing, Custom Nutrition plan & recipes.
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TYPES OF FOCUS GROUPS

7 essential types of Focus Groups

Choose from 7 essential types of Focus Groups – it all depends on what you want to know about your case.

  • Narrative Focus Group
  • Subject Matter Focus Group
  • Attitudes Focus Group
  • Mock Trial Focus Group
  • Concept Focus Group
  • Themes & Analogies Focus Group
  • Voir dire Focus Group
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TESTIMONIALS

Is Leigh Johnson the Trial Consultant you need? Her clients say YES …

I would not try a case without running it by Leigh. She has a remarkable ability to identify the motivations of the parties which are so critical to understanding what happened during the occurrence that gave rise to the case.
Tom Keating35 year trial lawyer and member of the American Board of Trial Advocates
Leigh led me through an exercise in preparation for a deposition in a case that ultimately led to great results. The exercise allowed me to better discover, understand, and address the core issues in the case. She showed me how to step into the role of each participant and to see how each role would feel, before the deposition.
John ShepardsonTrial Lawyer, Santa Clara, CA
Leigh amazes me. Compassionate and intuitive and fun. She says “yes” to the world and works so hard, but with joy. It seems to me like she pulls gold out of muck. I would highly recommend her for anything.
Kelly BalamuthTrial Lawyer, Emeryville, CA
Working with Leigh on a serious criminal case, I was first led to look at my own issues that were blocking me from fully advocating for my client. Then she was able to teach me techniques for storytelling and helped me focus in on the story I wanted to tell. The work with her was invaluable. She is an incredible asset to every case and has an energy for the work that reinvigorates everyone in the room!
Tamara ChellamMarin County Public Defender
Leigh Johnson is an excellent trial consultant and a great asset to have on your side. She is an ace in preparing a case for presentation in any forum and is formidable as co-counsel at trial.
Paul NathanTrial Lawyer, San Francisco, CA
I have had the great pleasure of working with Leigh Johnson on a number of occasions in an effort to develop my cases. Ms. Johnson demonstrated a wisdom and insight which helped open up interesting and helpful approaches to the cases. Ms. Johnson showed a passion in assisting me and other attorneys to benefit us in case development. She was very willing to give of her time and talent. Her insight was keen and innovative. In short, I would recommend Ms. Johnson highly.
David FoosRetired Commissioner, Sacramento, CA
Leigh and I graduated in the same Trial Lawyers College class (2009). Ever since then, Leigh has been the ring-leader of our local (Bay Area) mutual support group for TLC alumni. As a case unfolds scene by scene, Leigh the director gives way to the Leigh the deep, compassionate listener, the mid-wife of door-opening, liberating insights that light the path out of the Labyrinth. Leigh is one of those few to whom I would entrust my worst professional nightmares. With Leigh, you are never alone.
John H. BlakeTrial Lawyer, Redwood City, CA
Thank you all SO MUCH for your support in my Mayhem case!!! It felt great to have you in my corner!! The jury came back yesterday after a day of deliberation with Not Guilty across the board!! Even all the lessors! Our accident defense prevailed! I want to give an extra thanks to Tom & Leigh who worked with me to reenact the scenes, brainstorm, double and chair back. So helpful. Great outcome! My client is thrilled to have his life back! I’m so happy!
Neva TassanTrial Lawyer, San Francisco, CA
Leigh is astounding; she has a magical touch in helping me remove my blind spots. She has an impressive gift in clarifying an approach to a trial or a case, so I can get out of my way. She taught me the storytelling approach to bring my case to trial, and let the other side react to me. I stumbled a bit, and managed to win big for my client, undoing prior terrible results. Leigh is an outstanding Lawyer, a fabulous human being, and she brings this excellence to her trial consulting work. I will not approach a case without consulting with Leigh, and I will certainly not try it without her input.
Luis M. MontesBusiness Law Practitioner, Oakland, CA
I can tell you for sure, without Leigh’s artful and soulful deconstruction of the race issue during voire dire, thus obliterating the D.A.’s trump card before they got started, our client would not be basking in the freedom he sits in this morning. Leigh also masterfully conducted the direct examination of the client … Leigh Johnson, I love you!
Peter FitzpatrickCo-counsel, San Francisco
I cannot begin to describe how blown away I was at how effective Leigh was during voir dire. Leigh’s jury (and I say Leigh’s because I am convinced that each and every individual in the jury box wanted nothing more than to be embraced by her). She asked the jury about trust, betrayal, power, control … their heroes and fears. I have never seen so many “strangers” open up and share so many intimate details about their lives. There was a point where so many jurors wanted to speak, the judge had to say to them: “Just because Ms. Johnson looks at you and pauses … that doesn’t mean you have to say something.
Iberia SeckCochrane Firm
Charlie’s client was facing the death penalty. Mr. Lee was charged with three cold-blooded murders for financial gain. Leigh was great at helping Charlie find the story. We all learned tremendously from her. The next week Charlie put together a focus group, which Leigh ran. Jimmie and I played the prosecutor. Charlie was masterful in his mock closing. Charlie asked Leigh to second chair. Leigh’s voir dire was superb. She slowly built a tribe and had the jurors talking about whether Mr. Lee, a black man, could get a fair trial from a panel that had no black members. Leigh was so effective Charlie gave Leigh first chair.
Adrian BacaTrial Lawyer, Los Angeles, CA