- 510-245-2468
- Leigh@law4leigh.com
- 166 Geary Street, San Francisco, CA
How much help do you need with Focus Groups? I can lend a hand or run the show from start to finish.
Most attorneys are skilled in particular areas of the law or types of cases. However, few have the training or skill required to conduct effective and enlightening Focus Groups. And it’s simply not cost effective to add yet another layer of responsibility to your already overloaded “to do” list.
As a skilled and objective specialist, I can work with you and your team to run your focus groups for you, help you discover the weaknesses in your presentation, and provide practical and effective solutions to improve your odds of connecting with a jury and winning your case.
If you’re serious about using a Focus Group to find out what potential jurors think about your case and how they react to your story, I suggest hiring my firm to handle the entire process.
In addition to having considerable experience running different types of focus groups for a wide variety of cases, I have developed a reputation for communicating effectively and bonding with jurors. There are certain best practices you can follow in running a Focus Group, but it’s still something of an art form.
If you prefer, I can run the groups and let you handle most of the logistical details, including selecting the people, lining up a facility, recording the sessions, etc. This may be an attractive option if you have a local marketing research firm with readily available participants, locations, and equipment.
One of the most common complaints about those who run Focus Groups is that they are good at telling you what’s wrong with your case, but clueless about helping you find solutions. So the goal of a Summary Report is to not only identify the core issues of your case, but also to provide specific ideas for dealing with these issues and making your case stronger.
Focus Groups give you the juror’s perspective – and help you unearth the nuggets of gold than can win your case.
As a lawyer, you have a particular way of processing facts and legal information. You’re probably highly logical, objective, and detailed. However, this is NOT the way ordinary people process information, including the members of your jury.
Just as successful corporations test their advertising campaigns before introducing products to the marketplace, successful legal teams should test their case presentation before introducing it to a jury. It’s vital that they “buy” what you’re trying to “sell.”
Focus Groups give you a unique and powerful tool for getting inside the heads of the people in the jury pool. Properly conducted focus groups can reveal …
More than anything, Focus Groups are not about predicting the outcome of a case. They won’t necessarily show you what will happen. Rather, they show you what “could” happen and help you avoid unwelcome surprises during the actual trial.
A Focus Group is not a crystal ball – but it can give you a glimpse into the strengths and weaknesses of your case.
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